In my post “How to get 10 Times the Number of Shares on Facebook” I talked briefly about introducing a competition element to increase share numbers, but here I will go into more details of the competition we ran and how it drove new fans and delivered an 80% track download success rate.
So as I previously mentioned we asked FB fans to share a post for a chance to win a framed Linkin Park print (we did this honestly knowing that more people would share a post relating to a huge band than for an up and coming one – but we also knew LP fans would probably like the band we were promoting too). For double the chances to win we asked people to visit a webpage where they needed to answer 2 simple questions. Now remember most of the people who are entering are LP fans and maybe know nothing of the band we were promoting.
The comp cost us a total of $30 to run (including mailing out the prize to Dubai) and led to hundreds of downloads AND sales.
And again, this is something you can 100% do yourself.
– The How To Market Music Team.